Reunion Marketing Blog

The consumer shift to digital is real. Since the majority of touchpoints for a car shopper’s journey happen online, it’s hard to deny the importance of a strong digital presence. Over the past few years, […]

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Paid search — also known as pay-per-click or search engine marketing (SEM) — remains an essential piece to any digital strategy. It promotes your dealership and inventory for searches with keywords that have a buying-intent […]

In case you missed today’s Marketing Innovations Keynote, we want to offer a breakdown of some key highlights. Strap on your Google thinking caps and let’s dive into it. The Opening Google continues its commitment […]

Your keywords influence nearly every piece of your digital marketing strategy. That’s why it’s crucial that you choose the best keywords based on the search queries that local car shoppers perform. An effective marketing agency […]

Dealerships spend a lot of money to drive traffic to their dealership, sometimes as much as $500,000. A greater amount is going toward capturing the attention of car shoppers who are turning more to online […]

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GDPR. This abbreviation made Facebook and the idea of “data-sharing” a trending topic. As Facebook limits access to different data points, dealerships are questioning the value of advertising on the platform. In fact, you may […]

Graphic of one buyer being targeted vs. dozens of potential non-buyers staring at traditional media

A lot of dealerships — possibly yours, too — have a strong opinion about limitations of “data-sharing” from Facebook. A good bit even decided to cut the platform from their strategy because these new limits […]

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We compiled some simple strategies that you can use independently to boost website conversions. Nobody here wanted to hoard these easy wins to ourselves, but they will force you to ask questions about your current […]

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It’s a serious question — one we continually ask ourselves. Over the course of our company’s history, we’ve come to discover, refine, and expand our understanding of just how much highly informative search data our […]

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Your dealership can connect with even more in-market car shoppers. To drive this traffic to your site, you don’t need some new buzzword strategy or to even spend more money. You, in fact, have the […]

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As with any effective craftsman, a marketer should use a number of tools that build a strategy that delivers a return-on-investment. There are opportunities to collect and analyze data: leveraging national search trends, tracking shoppers […]

Wordstream released its annual report of Adwords benchmarks by industry. It reports that the click-through rate for automotive paid search comes in at 4%. Yes. 4%. Our question is — why? If you’re stuck at […]