Reunion Marketing Blog

As last month came to an end, we noted something peculiar about our dealer network. Those who used CDK as a website platform saw significant increases in organic traffic that coincided with the Google “Medic” […]

Screenshot of opening slide for webinar presentation

 This session poses two important questions that most dealerships principals, general managers, and marketers needs to answer. What is the competition doing? How can data be used to increase website shoppers? Reunion Marketing’s CEO […]

Many of our prospects ask what separates us from other digital marketing agencies. These general managers, dealer principals, and internet directors receive dozens of calls from vendors every week (but you probably don’t need us […]

Text of "New & Used vs. All Inventory" with two men above it upside down to represent confusion and conflict

One of the first landing points on your site for many car shoppers is the homepage. That means it’s important to drive them to your SRPs with as little friction as possible so they turn […]

The Recent Google Algorithm Affected Traffic Flows Across CMSs August 20, 2018 — Reunion Marketing personnel noted a remarkable increase in organic traffic for CDK websites that directly coincides with a Google algorithm update. While […]

Magnifying glass atop a notebook of notes with text treatment above that reads "Keyword Research"

We like to produce a lot of content that can help you be your own expert. Significant time and planning go into what we think will matter most to dealer principals, general managers, and internet […]

Image of keyboard with an overlay of search symbols in a blue hue

You build the foundation of an effective digital marketing strategy by understanding how car shoppers search. We recently analyzed more than 10 million search queries from our network of nearly 200 dealers across the nation […]

Cartoon: Hands on keyboard with electricity coming from them to indicate quickness and efficiency

All month long, we’ve been sharing data and insights to equip dealers with what they need to hold their marketing vendors accountable. If you missed it, here’s what we published throughout July: What we learned […]

Line chart indicating upward movement overtop of SERPs in background

Many agencies will highlight how you rank in the search results for various keywords. While that’s important, it’s more important that you rank for the right keywords. Search Console hosts this information and more. You […]

Logos for Reunion and Alpha Dawg over faded background of cars lined up

You’ll find no shortage of great conversations happening in automotive retail. Brilliant voices throughout the industry are delivering content on topics ranging from chat to inventory turnover to digital marketing. Recently, our CEO Dave Spannhake […]

The consumer shift to digital is real. Since the majority of touchpoints for a car shopper’s journey happen online, it’s hard to deny the importance of a strong digital presence. Over the past few years, […]

Cartoon hands holding up international prohibition signs

Paid search — also known as pay-per-click or search engine marketing (SEM) — remains an essential piece to any digital strategy. It promotes your dealership and inventory for searches with keywords that have a buying-intent […]