Reunion Case Studies: Automotive & Business Digital Marketing

Accelerated Sales with a Full-Service Digital Marketing Approach

The Jack Daniels Automotive Group


The Results

Marketing Cost Per Car Sold

$209
Decrease

Units Sold

19.3%
Increase

Website Leads

48.8%
Increase

Monthly Marketing Budget

$60,834
Saved

How We Did It

We leveraged our vendor knowledge to cut down advertising spends by removing unnecessary expenditures. The team then implemented a highly granular paid search campaign composed of hundreds of keywords that targeted the right audience with the right message. The final piece was overhauling on-site and off-site SEO that, through keyword research, also powered a content strategy that increased organic rankings.

“[They] have given us the personalized advice and partnership that we needed in a digital advertising company. They are in constant communication during the month with our leadership team, the general managers, and managers of individual stores. We are proud to call them our partner.” – Mike Daniels, Group Co-Owner

The Right Strategies, Network, and Unity Created Remarkable Achievements

Asheboro Honda


The Results

Units Sold

40%
Increase

New Sales

31%
Increase

Used Sales

46%
Increase

Organic Traffic Growth

84%
Increase

CPC Average

$3.04

How We Did It

We offered strategic consultations that lead Asheboro Honda to cut its traditional media completely out of their budget and focus on optimizing their remaining spend. The key behind the strategy was clear communication to deliver the why behind decisions supported by all data points. The final piece was to create a prioritized schedule of new, relevant content based on high-volume keywords.

“Of course we like the savings and efficiencies that Reunion has made possible, but we especially value the fact that Reunion doesn’t collect commissions dependent on how much we spend. This ensures that the analysis and recommendations are totally unbiased, and we know that we’re getting objective opinions. Our advertising expense has been cut by more than 60% while our sales have increased dramatically.” – Dan Lackey, Owner and Dealer Principal

An Endeavor into Digital

Moore Buick GMC


The Results

Organic Traffic Growth

38.5%
Increase

Form Submissions

60%
Increase

Phone Calls

34%
Increase

Cost per Conversion

10.7%
Decrease

How We Did It

We helped Moore Buick GMC transition from traditional marketing channels to digital channels, eliminating wasteful spends. Our team leveraged SEO, SEM, and programmatic media to create opportunities in their market. This built an organic presence coupled with a website that converted well, with SEO being the biggest driver of change. This couldn’t have happened without the trust of Moore Buick GMC’s general manager, who closely collaborated with us on strategies and provided in-depth information about the store’s efforts and goals.

Increasing Critical Metrics for Automotive Dealerships

Schumacher Automotive Group


The Results

Units Sold

25%
Increase

Website Leads

34%
Increase

Website Traffic

31%
Increase

Paid Social Media Reach

178%
Increase

Paid Search CPL

19.5%
Increase

How We Did It

Our team believed that a full-service approach would best deliver four vital solutions: content, conversion rate optimization, granular data, and relationship building. We discovered opportunities to fill content gaps, specifically focusing on building out new Model Research Pages; then, we emphasized the importance of optimizing all pages for conversion opportunities, beginning with high-priority pages; next, we leveraged granular data to create hyperspecific paid media campaigns; finally, we established a positive, collaborative relationship with leadership.

Three Pillars Can Grow Patient Volume for Healthcare Professionals

A Healthcare Collective


The Results

Wilson Pediatric Dentistry

Organic Traffic

132%
Increase

Goal Completions

606%
Increase

Direct Patients

51%
Increase

Phone Calls

235%
Increase
Carolina Center for Surgery

Organic Traffic

42%
Increase

Leads

87%
Increase

New Online Patients

422%
Increase

Website Form Submissions

140%
Increase

Moble Click-to-Calls

90.5%
Increase
Dynamic Health & Pain Management

Organic Traffic

45%
Increase

Leads

87%
Increase

New Online Patients

103%
Increase

Website Form Submissions

27%
Increase

Moble Click-to-Calls

162%
Increase

How We Did It

We focused on improving the user experience on healthcare websites, putting conversion opportunities where needed and filling content gaps to satisfy search demand. New content also meant updated meta titles, tags, descriptions, as well as updated and uniform directory information. These strategies were capped by continuous communication from our team with the office’s point of contact, so our partners understood how our efforts aligned with their goals.

“We have partnered with Reunion Marketing since 2015. We appreciate their ability to turn our ideas into a reality and keep our website updated and maximized for performance. They have helped us evaluate internet advertising opportunities and products as well as keep tabs on the performance of other internet-related vendors. They are forward thinking and on point with communications and reporting.” – Heidi Cox, Co-Owner, DHPM Charlotte