PPC Advertising Focused on Shopper Intent
Any best-in-class paid search campaign boasts unique ad text, the right extensions, and dozens of ad groups that utilize hundreds of actual shopper searches. These ads appear above the organic search results, and you’ll bid against competitors to occupy the best position.
A Closer Look at Small Business PPC
Your paid search strategy must have many keywords for optimal effect. Our team builds hyper-targeted ad groups — even thousands — of keywords. We do this because of the following:
- More keywords mean more ads
- More ads mean more relevant landing pages
- More relevant landing pages mean higher Quality Score (QS)
- Higher QS means dollars saved
Ad Rank = Quality Score x Bid Price
We maximize the value of every dollar by focusing on building great Quality Scores.
You Deserve a Transparent Marketing Partner
Many agencies run on commission. We don’t. It’s why we offer a flat fee, so our partners know our decisions deliver the best ROI for them – not us.
We’re Google Premier Partners: Just 3% of Agencies Can Say That
You Deserve a Partner Who Is Always LearningThe paid search specialists of our Paid Media Department have the certifications that prove we can assess and use your data to make strategic decisions.
Analytics and AdWords
- Google Analytics
- AdWords Fundamentals
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising