SEM

Man in suit with right hand over his heart and left hand in the air with text overlay of "Keep Your SEM Vendor Honest"

Paid search is the most effective channel to capture low-funnel shoppers. If you partner with an agency, it’s important to know the metrics their SEM service achieves. Unfortunately, many digital marketing companies manipulate or cherry-pick […]

Text overlay that reads "Google's Auction Insights Report"

Your dealership’s marketing decisions should be data-driven. A shift in the strategy. A change of platforms. An adjustment of the budget. Marketers have a lot of tools that offer the data to make these decisions. […]

Image of a shark leaping out of the water with text overlay of Outrank Third-Party Sites in SERPs

The early days of automotive digital marketing saw the rise of third-party sites like AutoTrader. Many dealerships spent their budget to display inventory on these aggregators while neglecting their own website. Dealers soon realized the […]

Image of helping hands with a text overlay of "Responsive Search Ads"

Google continually updates its algorithms and products, creating more efficient ways to connect browsers with the content they seek. Not only did Google recently rebrand AdWords as Google Ads, but it has also introduced Responsive […]

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Paid search — also known as pay-per-click or search engine marketing (SEM) — remains an essential piece to any digital strategy. It promotes your dealership and inventory for searches with keywords that have a buying-intent […]