PPC

The consumer shift to digital is real. Since the majority of touchpoints for a car shopper’s journey happen online, it’s hard to deny the importance of a strong digital presence. Over the past few years, […]

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Paid search — also known as pay-per-click or search engine marketing (SEM) — remains an essential piece to any digital strategy. It promotes your dealership and inventory for searches with keywords that have a buying-intent […]

Here’s a crude definition of PPC: paying to get clicks on ads with words that have value to low-funnel, high-intent car shoppers. And how your ad ranks helps Google determine the auction winner — and […]

From our Paid Media team, here is Reunion Marketing’s official position regarding Bing’s removal of sidebar text ads from our Paid Media team: In an attempt to enhance user experience on Bing and to improve […]

A scale with different weights on the levers: one for work and one for home

The real world — three simple words that have plagued college students for generations. It’s inevitable that, at some point, every college student has wondered … What is it like out there? Will I be […]

Every marketer knows it’s vital to run several versions of an ad (Facebook ad included) – also called split testing or A/B testing – if you want to find out what works for your clients. […]

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Professional Development is such a nebulous term. For some, professional development is the ongoing class you need to take here and there to keep up your certification(s). For others, it’s learning a new task or […]

From Reunion Marketing’s President and Founder Dave Spannhake: I’m beyond excited to introduce Reunion Marketing in our inaugural blog post for the digital marketing community. We are a full-service digital marketing agency that launched just […]