PPC

Image of helping hands with a text overlay of "Responsive Search Ads"

Google continually updates its algorithms and products, creating more efficient ways to connect browsers with the content they seek. Not only did Google recently rebrand AdWords as Google Ads, but it has also introduced Responsive […]

The consumer shift to digital is real. Since the majority of touchpoints for a car shopper’s journey happen online, it’s hard to deny the importance of a strong digital presence. Over the past few years, […]

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Paid search — also known as pay-per-click or search engine marketing (SEM) — remains an essential piece to any digital strategy. It promotes your dealership and inventory for searches with keywords that have a buying-intent […]

Here’s a crude definition of PPC: paying to get clicks on ads with words that have value to low-funnel, high-intent car shoppers. And how your ad ranks helps Google determine the auction winner — and […]

From our Paid Media team, here is Reunion Marketing’s official position regarding Bing’s removal of sidebar text ads from our Paid Media team: In an attempt to enhance user experience on Bing and to improve […]

A scale with different weights on the levers: one for work and one for home

The real world — three simple words that have plagued college students for generations. It’s inevitable that, at some point, every college student has wondered … What is it like out there? Will I be […]

Every marketer knows it’s vital to run several versions of an ad (Facebook ad included) – also called split testing or A/B testing – if you want to find out what works for your clients. […]

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Professional Development is such a nebulous term. For some, professional development is the ongoing class you need to take here and there to keep up your certification(s). For others, it’s learning a new task or […]

From Reunion Marketing’s President and Founder Dave Spannhake: I’m beyond excited to introduce Reunion Marketing in our inaugural blog post for the digital marketing community. We are a full-service digital marketing agency that launched just […]