Google Analytics

Your keywords influence nearly every piece of your digital marketing strategy. That’s why it’s crucial that you choose the best keywords based on the search queries that local car shoppers perform. An effective marketing agency […]

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As with any effective craftsman, a marketer should use a number of tools that build a strategy that delivers a return-on-investment. There are opportunities to collect and analyze data: leveraging national search trends, tracking shoppers […]

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Goal (n) — the object of a person’s ambition or effort; an aim or desired result You need to set goals that achieve your dealership’s desired result. That means setting up your Google Analytics to […]

Two hands reaching out to each other to signify the connection between Analytics and Search Console

Welcome! It’s likely that you came here from our content discussing how to drive high-quality traffic. If not, you’re still invited to use this easy-to-follow guide on connecting Search Console with your Google Analytics. Here […]

Two mouths communicating the keywords AdWords and Analytics to each other

Hello — again, perhaps? You may have gotten here from two different paths: (1) our content about how to ensure you’re driving high-quality traffic to your site; (2) our guide for connecting Search Console with […]

Example of a Google search bar with a question about paid and organic conversions

Conversions can help you understand a number of important data points. From where consumers click to most effective value propositions or buttons, you can acquire insights about the path to purchase that can guide your digital […]

Cartoon with website homepage in background and hands holding a checklist to review

Your homepage should give car shoppers a quick and easy path to your dealership’s Search Results Pages (SRPs). That leaves you with a question to answer … How do I know if my homepage is […]