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The consumer shift to digital is real. Since the majority of touchpoints for a car shopper’s journey happen online, it’s hard to deny the importance of a strong digital presence. Over the past few years, […]

Graphic of one buyer being targeted vs. dozens of potential non-buyers staring at traditional media

A lot of dealerships — possibly yours, too — have a strong opinion about limitations of “data-sharing” from Facebook. A good bit even decided to cut the platform from their strategy because these new limits […]

A message from our Paid Media Director, Kailee VanDamia: What you need to know about the current state of Facebook advertising: Public outcry surrounding news that Cambridge Analytica matched data from personality quizzes and third-party […]