CTR

Many of our prospects ask what separates us from other digital marketing agencies. These general managers, dealer principals, and internet directors receive dozens of calls from vendors every week (but you probably don’t need us […]

Cartoon men on ranked pedestals with numbers

Your dealership can connect with even more in-market car shoppers. To drive this traffic to your site, you don’t need some new buzzword strategy or to even spend more money. You, in fact, have the […]

Wordstream released its annual report of Adwords benchmarks by industry. It reports that the click-through rate for automotive paid search comes in at 4%. Yes. 4%. Our question is — why? If you’re stuck at […]

Here’s a crude definition of PPC: paying to get clicks on ads with words that have value to low-funnel, high-intent car shoppers. And how your ad ranks helps Google determine the auction winner — and […]

Cartoon with website homepage in background and hands holding a checklist to review

Your homepage should give car shoppers a quick and easy path to your dealership’s Search Results Pages (SRPs). That leaves you with a question to answer … How do I know if my homepage is […]

Cartoon construction worker motioning toward a website's homepage

Your homepage should do two simple things: (1) get people where they want to go on your site; (2) give people easy access to contact information. Each visitor should be able to accomplish both of […]