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Image of helping hands with a text overlay of "Responsive Search Ads"

Google continually updates its algorithms and products, creating more efficient ways to connect browsers with the content they seek. Not only did Google recently rebrand AdWords as Google Ads, but it has also introduced Responsive […]

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Paid search — also known as pay-per-click or search engine marketing (SEM) — remains an essential piece to any digital strategy. It promotes your dealership and inventory for searches with keywords that have a buying-intent […]