You Have AdWords. You Have Google Analytics. Let’s Get Them Talking.
Hello — again, perhaps?
You may have gotten here from two different paths: (1) our content about how to ensure you’re driving high-quality traffic to your site; (2) our guide for connecting Search Console with Google Analytics.
Then again, you may have just stumbled upon this.
Now matter your journey, let’s get to it.
Assuming you have your AdWords account already set up, log into your Google Analytics account and click “Admin.”
You will then click on “AdWords Linking” under the “Property” column.
Next, you will click on +NEW LINK GROUP.
When you’ve gotten here, you should find your AdWords account and check next to it.
Below is an example of a client’s list. Make sure the account you’re linking is the same one in AdWords where you’re building campaigns.
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