RM Homepage Banner Study: KPI Cafe Episode 4

By | December 15, 2018 | KPI Cafe

Brand and PR Manager Dane Saville sits down with Senior Marketing Consultant Nicki Betterbid to talk about her thought process behind and results of a network-wide homepage banner study.

—— Topics Covered ——

Why we conducted a homepage banner study (:43)

Our recommendation for homepage banners (1:23)

Data behind why we made the recommendation (1:45)

Where the majority of homepage clicks happen (2:18)

—— Links to Referenced RM Content ——

Homepage Banner Study