RM Homepage Banner Study: KPI Cafe Episode 4
Brand and PR Manager Dane Saville sits down with Senior Marketing Consultant Nicki Betterbid to talk about her thought process behind and results of a network-wide homepage banner study.
—— Topics Covered ——
Why we conducted a homepage banner study (:43)
Our recommendation for homepage banners (1:23)
Data behind why we made the recommendation (1:45)
Where the majority of homepage clicks happen (2:18)
—— Links to Referenced RM Content ——