Traffic vs. Conversion

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GDPR. This abbreviation made Facebook and the idea of “data-sharing” a trending topic. As Facebook limits access to different data points, dealerships are questioning the value of advertising on the platform. In fact, you may […]

Graphic of one buyer being targeted vs. dozens of potential non-buyers staring at traditional media

A lot of dealerships — possibly yours, too — have a strong opinion about limitations of “data-sharing” from Facebook. A good bit even decided to cut the platform from their strategy because these new limits […]

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We compiled some simple strategies that you can use independently to boost website conversions. Nobody here wanted to hoard these easy wins to ourselves, but they will force you to ask questions about your current […]

Wordstream released its annual report of Adwords benchmarks by industry. It reports that the click-through rate for automotive paid search comes in at 4%. Yes. 4%. Our question is — why? If you’re stuck at […]

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Your solid digital marketing strategy drives car shoppers to your dealership’s site. It leverages all of the keystones you’ve learned: Using SEO best practices Spending money for SEM Leveraging social media And much more. All of […]

A lot of people use social media marketing terms — few actually use them. One of those words you’ve likely heard a lot is data. It’s become vital to social media because the hard truth […]

Cartoon lineup of consumers with the lead crossing a threshold to indicate a new lead

As of 2016, eight of every ten people use search engines to look for products and services. To capture your share of the market, you need the right strategy to drive traffic to your page, […]

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Goal (n) — the object of a person’s ambition or effort; an aim or desired result You need to set goals that achieve your dealership’s desired result. That means setting up your Google Analytics to […]

Multiple computer screens with a main one that has vehicles flowing in to represent traffic

Having smart strategies to build your dealership’s site traffic is a vital piece of your marketing. The more people who visit your site, the more opportunities you have to market and sell your inventory. You, […]

Example of a Google search bar with a question about paid and organic conversions

Conversions can help you understand a number of important data points. From where consumers click to most effective value propositions or buttons, you can acquire insights about the path to purchase that can guide your digital […]

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Your homepage should give car shoppers a quick and easy path to your dealership’s Search Results Pages (SRPs). That leaves you with a question to answer … How do I know if my homepage is […]

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Your homepage should do two simple things: (1) get people where they want to go on your site; (2) give people easy access to contact information. Each visitor should be able to accomplish both of […]