How-To

Cartoon: Hands on keyboard with electricity coming from them to indicate quickness and efficiency

All month long, we’ve been sharing data and insights to equip dealers with what they need to hold their marketing vendors accountable. If you missed it, here’s what we published throughout July: What we learned […]

In case you missed today’s Marketing Innovations Keynote, we want to offer a breakdown of some key highlights. Strap on your Google thinking caps and let’s dive into it. The Opening Google continues its commitment […]

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We compiled some simple strategies that you can use independently to boost website conversions. Nobody here wanted to hoard these easy wins to ourselves, but they will force you to ask questions about your current […]

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Your solid digital marketing strategy drives car shoppers to your dealership’s site. It leverages all of the keystones you’ve learned: Using SEO best practices Spending money for SEM Leveraging social media And much more. All of […]

A lot of people use social media marketing terms — few actually use them. One of those words you’ve likely heard a lot is data. It’s become vital to social media because the hard truth […]

Cartoon lineup of consumers with the lead crossing a threshold to indicate a new lead

As of 2016, eight of every ten people use search engines to look for products and services. To capture your share of the market, you need the right strategy to drive traffic to your page, […]

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Goal (n) — the object of a person’s ambition or effort; an aim or desired result You need to set goals that achieve your dealership’s desired result. That means setting up your Google Analytics to […]

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Having smart strategies to build your dealership’s site traffic is a vital piece of your marketing. The more people who visit your site, the more opportunities you have to market and sell your inventory. You, […]

Example of a Google search bar with a question about paid and organic conversions

Conversions can help you understand a number of important data points. From where consumers click to most effective value propositions or buttons, you can acquire insights about the path to purchase that can guide your digital […]

Cartoon with website homepage in background and hands holding a checklist to review

Your homepage should give car shoppers a quick and easy path to your dealership’s Search Results Pages (SRPs). That leaves you with a question to answer … How do I know if my homepage is […]