General Marketing Insights

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Paid search is the most effective channel to capture low-funnel shoppers. If you partner with an agency, it’s important to know the metrics their SEM service achieves. Unfortunately, many digital marketing companies manipulate or cherry-pick […]

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Your dealership’s marketing decisions should be data-driven. A shift in the strategy. A change of platforms. An adjustment of the budget. Marketers have a lot of tools that offer the data to make these decisions. […]

Image of helping hands with a text overlay of "Responsive Search Ads"

Google continually updates its algorithms and products, creating more efficient ways to connect browsers with the content they seek. Not only did Google recently rebrand AdWords as Google Ads, but it has also introduced Responsive […]

In case you missed today’s Marketing Innovations Keynote, we want to offer a breakdown of some key highlights. Strap on your Google thinking caps and let’s dive into it. The Opening Google continues its commitment […]

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I was listening to an episode of “The Bill Simmons Podcast” a few months ago and came across this interview with Scott Harrison of Charity Water. Simmons typically talks sports and interviews athletes and other […]

It’s not enough to plant a garden. Even if you do the work – get your hands dirty, shove some seeds into the soil, and feel proud of a job well done – you haven’t […]

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As most people involved in the automotive industry are well aware, 2016 was a blockbuster year in terms of sales and profits for auto manufacturers and dealers alike. Sales easily surpassed analysts expectations of 17.7 […]

When I first got into paid search, I wanted to see my ads in action. I got excited. I mean, I just created an ad from scratch. I know it’s not hard to put a […]

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Is your agency or marketing department identifying when customers convert? This is an important question as digital marketing becomes the predominant method of advertising your business or product. It’s no longer sufficient to claim XX […]

Every marketer knows it’s vital to run several versions of an ad (Facebook ad included) – also called split testing or A/B testing – if you want to find out what works for your clients. […]

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Is your content good? It’s a simple question that may have a stinging answer. You, however, need to be honest with your answer and start employing ways to make it better. And it all starts […]

how people read content natural barriers to readability

If you want people to read your content, it makes sense that you should understand how they read in the first place. We already know that people looking for information online skim rather than read […]