Automotive Marketing

Dealerships spend a lot of money to drive traffic to their dealership, sometimes as much as $500,000. A greater amount is going toward capturing the attention of car shoppers who are turning more to online […]

Cartoon image of a person using a mobile device next to a message being delivered via slingshot

GDPR. This abbreviation made Facebook and the idea of “data-sharing” a trending topic. As Facebook limits access to different data points, dealerships are questioning the value of advertising on the platform. In fact, you may […]

Clipboard with checklist and pencil making marks

We compiled some simple strategies that you can use independently to boost website conversions. Nobody here wanted to hoard these easy wins to ourselves, but they will force you to ask questions about your current […]

Visual looking down at a laptop with data swirling around it

It’s a serious question — one we continually ask ourselves. Over the course of our company’s history, we’ve come to discover, refine, and expand our understanding of just how much highly informative search data our […]

Cartoon men on ranked pedestals with numbers

Your dealership can connect with even more in-market car shoppers. To drive this traffic to your site, you don’t need some new buzzword strategy or to even spend more money. You, in fact, have the […]

Cartoon image of tool box with digital marketing icons packed in it

As with any effective craftsman, a marketer should use a number of tools that build a strategy that delivers a return-on-investment. There are opportunities to collect and analyze data: leveraging national search trends, tracking shoppers […]

Wordstream released its annual report of Adwords benchmarks by industry. It reports that the click-through rate for automotive paid search comes in at 4%. Yes. 4%. Our question is — why? If you’re stuck at […]

Here’s a crude definition of PPC: paying to get clicks on ads with words that have value to low-funnel, high-intent car shoppers. And how your ad ranks helps Google determine the auction winner — and […]

Cartoon woman with bag of money blocked by a wall from spending it

Your solid digital marketing strategy drives car shoppers to your dealership’s site. It leverages all of the keystones you’ve learned: Using SEO best practices Spending money for SEM Leveraging social media And much more. All of […]

Two hands reaching out to each other to signify the connection between Analytics and Search Console

Welcome! It’s likely that you came here from our content discussing how to drive high-quality traffic. If not, you’re still invited to use this easy-to-follow guide on connecting Search Console with your Google Analytics. Here […]

Two mouths communicating the keywords AdWords and Analytics to each other

Hello &— again, perhaps? You may have gotten here from two different paths: (1) our content about how to ensure you’re driving high-quality traffic to your site; (2) our guide for connecting Search Console with […]

Cartoon designer sitting at computer with three banners in background

Summary: Banners earn 6% of all homepage clicks 2nd Position banners only earn ¼ of that 6% of clicks Reunion recommends no more than 3 banners   To get all of the insights from our […]