Automotive Marketing

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We like to produce a lot of content that can help you be your own expert. Significant time and planning go into what we think will matter most to dealer principals, general managers, and internet […]

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You build the foundation of an effective digital marketing strategy by understanding how car shoppers search. We recently analyzed more than 10 million search queries from our network of nearly 200 dealers across the nation […]

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All month long, we’ve been sharing data and insights to equip dealers with what they need to hold their marketing vendors accountable. If you missed it, here’s what we published throughout July: What we learned […]

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Many agencies will highlight how you rank in the search results for various keywords. While that’s important, it’s more important that you rank for the right keywords. Search Console hosts this information and more. You […]

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You’ll find no shortage of great conversations happening in automotive retail. Brilliant voices throughout the industry are delivering content on topics ranging from chat to inventory turnover to digital marketing. Recently, our CEO Dave Spannhake […]

The consumer shift to digital is real. Since the majority of touchpoints for a car shopper’s journey happen online, it’s hard to deny the importance of a strong digital presence. Over the past few years, […]

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Paid search — also known as pay-per-click or search engine marketing (SEM) — remains an essential piece to any digital strategy. It promotes your dealership and inventory for searches with keywords that have a buying-intent […]

Your keywords influence nearly every piece of your digital marketing strategy. That’s why it’s crucial that you choose the best keywords based on the search queries that local car shoppers perform. An effective marketing agency […]

Dealerships spend a lot of money to drive traffic to their dealership, sometimes as much as $500,000. A greater amount is going toward capturing the attention of car shoppers who are turning more to online […]

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It’s a serious question — one we continually ask ourselves. Over the course of our company’s history, we’ve come to discover, refine, and expand our understanding of just how much highly informative search data our […]

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Your dealership can connect with even more in-market car shoppers. To drive this traffic to your site, you don’t need some new buzzword strategy or to even spend more money. You, in fact, have the […]

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As with any effective craftsman, a marketer should use a number of tools that build a strategy that delivers a return-on-investment. There are opportunities to collect and analyze data: leveraging national search trends, tracking shoppers […]