Posts by Reunion Marketing

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We like to produce a lot of content that can help you be your own expert. Significant time and planning go into what we think will matter most to dealer principals, general managers, and internet […]

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You build the foundation of an effective digital marketing strategy by understanding how car shoppers search. We recently analyzed more than 10 million search queries from our network of nearly 200 dealers across the nation […]

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All month long, we’ve been sharing data and insights to equip dealers with what they need to hold their marketing vendors accountable. If you missed it, here’s what we published throughout July: What we learned […]

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Many agencies will highlight how you rank in the search results for various keywords. While that’s important, it’s more important that you rank for the right keywords. Search Console hosts this information and more. You […]

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You’ll find no shortage of great conversations happening in automotive retail. Brilliant voices throughout the industry are delivering content on topics ranging from chat to inventory turnover to digital marketing. Recently, our CEO Dave Spannhake […]

The consumer shift to digital is real. Since the majority of touchpoints for a car shopper’s journey happen online, it’s hard to deny the importance of a strong digital presence. Over the past few years, […]

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Paid search — also known as pay-per-click or search engine marketing (SEM) — remains an essential piece to any digital strategy. It promotes your dealership and inventory for searches with keywords that have a buying-intent […]

In case you missed today’s Marketing Innovations Keynote, we want to offer a breakdown of some key highlights. Strap on your Google thinking caps and let’s dive into it. The Opening Google continues its commitment […]

Your keywords influence nearly every piece of your digital marketing strategy. That’s why it’s crucial that you choose the best keywords based on the search queries that local car shoppers perform. An effective marketing agency […]

Dealerships spend a lot of money to drive traffic to their dealership, sometimes as much as $500,000. A greater amount is going toward capturing the attention of car shoppers who are turning more to online […]

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GDPR. This abbreviation made Facebook and the idea of “data-sharing” a trending topic. As Facebook limits access to different data points, dealerships are questioning the value of advertising on the platform. In fact, you may […]

Graphic of one buyer being targeted vs. dozens of potential non-buyers staring at traditional media

A lot of dealerships — possibly yours, too — have a strong opinion about limitations of “data-sharing” from Facebook. A good bit even decided to cut the platform from their strategy because these new limits […]