Posts by Reunion Marketing

Welcome to the first official episode of the KPI Cafe. You’re about to join Brand and Public Relations Manager Dane Saville, who sits down with Reunion’s CEO Dave Spannhake to talk about the foundation for […]

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A marketing agency must be more than the sum of its services. The agency ensures its health and success through trust, and it will become clear that your dealership is more than a monthly bill […]

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Paid search is the most effective channel to capture low-funnel shoppers. If you partner with an agency, it’s important to know the metrics their SEM service achieves. Unfortunately, many digital marketing companies manipulate or cherry-pick […]

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Your dealership’s marketing decisions should be data-driven. A shift in the strategy. A change of platforms. An adjustment of the budget. Marketers have a lot of tools that offer the data to make these decisions. […]

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The early days of automotive digital marketing saw the rise of third-party sites like AutoTrader. Many dealerships spent their budget to display inventory on these aggregators while neglecting their own website. Dealers soon realized the […]

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Google continually updates its algorithms and products, creating more efficient ways to connect browsers with the content they seek. Not only did Google recently rebrand AdWords as Google Ads, but it has also introduced Responsive […]

As last month came to an end, we noted something peculiar about our dealer network. Those who used CDK as a website platform saw significant increases in organic traffic that coincided with the Google “Medic” […]

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 This session poses two important questions that most dealerships principals, general managers, and marketers needs to answer. What is the competition doing? How can data be used to increase website shoppers? Reunion Marketing’s CEO […]

Many of our prospects ask what separates us from other digital marketing agencies. These general managers, dealer principals, and internet directors receive dozens of calls from vendors every week (but you probably don’t need us […]

Text of "New & Used vs. All Inventory" with two men above it upside down to represent confusion and conflict

One of the first landing points on your site for many car shoppers is the homepage. That means it’s important to drive them to your SRPs with as little friction as possible so they turn […]

The Recent Google Algorithm Affected Traffic Flows Across CMSs August 20, 2018 — Reunion Marketing personnel noted a remarkable increase in organic traffic for CDK websites that directly coincides with a Google algorithm update. While […]

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We like to produce a lot of content that can help you be your own expert. Significant time and planning go into what we think will matter most to dealer principals, general managers, and internet […]