Posts by Mike Ayer

When I first got into paid search, I wanted to see my ads in action. I got excited. I mean, I just created an ad from scratch. I know it’s not hard to put a […]

Just having a mobile bid adjustment fits more into a “Mobile-Friendly” world, which is a term that had an important but brief existence. Marketers and advertisers need to take that step away from mobile-friendly and […]

Changes to Google AdWords The Google Search Engine Results Page, or SERP, has gone through three significant changes in the first two quarters of 2016 concerning Google Text Ads. You probably even noticed some of […]