Reunion Marketing Blog

Google My Business is incredibly influential in the car buyer’s shopping journey. It often receives even more traffic than a dealership’s website, so having it optimized is key. Here are four studies (Reviews, Search Types, […]

Google My Business has been positioned to be extremely influential in digital marketing. Reunion Marketing and Contact-at-Once conducted studies that will help dealerships establish best practices for getting the most out of this platform. Key […]

Old school cars with Christmas trees strapped to their roofs

With the holiday season fast approaching, maintaining a strong digital presence is as important as ever. Here are a few helpful pointers for doing so, courtesy of Reunion Marketing. This content was written in collaboration […]

Image of dollars on a trash can

What is this blog about? Many dealerships invest large amounts of marketing dollars in traditional media channels, such as television and radio. We walk through how traditional media actually comes with inherent waste and inefficiencies. […]

Scale with "Programmatic" and "Traditional" on the plates, showing Programmatic has more weight

What Is the Blog About? Many dealerships are not fully embracing programmatic, so it’s important to have a complete understanding of this new channel and the ways it bests traditional media. Why Should You Read […]

Televisions lined up behind a retro-overlay.

Traditional channels — like television and radio — cover a much larger swath of communities than your primary market area (PMA). Because of this, your cost per thousand impressions (CPM) is not the cost to […]

With his background as a Media Buyer and Marketing Director for a 33-store group in Raleigh, North Carolina, Reunion Marketing’s CEO Dave Spannhake breaks down the waste of traditional media buying versus the efficiencies of programmatic […]

Colored overlay across a massive calculator

What Is the Blog About? Car shoppers rely on digital touchpoints across their buyer’s journey, so it’s important to properly set up your dealership’s budget. Why Should You Read It? You may still be using […]

Welcome to the first official episode of the KPI Cafe. You’re about to join Brand and Public Relations Manager Dane Saville, who sits down with Reunion’s CEO Dave Spannhake to talk about the foundation for […]

As last month came to an end, we noted something peculiar about our dealer network. Those who used CDK as a website platform saw significant increases in organic traffic that coincided with the Google “Medic” […]