Automotive SEO That Increases Your Visibility
You know that Search Engine Optimization (SEO) helps get your dealership land the top organic spots, which are the listings just below the paid ads when a shopper conducts a search. This is made possible by implementing best practices on and off your website.
Onsite SEO includes, but is not limited to, metadata, headers, body copy, URL structures, page speed, alternative text, and internal linking. This also naturally includes conversion rate optimization and content creation. Yes, your SEO should power the creation of primary landing pages and complementary content, like blogs, to satisfy local car shopper searches.
Keep in mind that this includes all aspects of your dealership: new cars, used cars, parts, and service.
Your SEO strategy should also look at how shoppers behave on your website so you can make data-driven changes to improve your ability to convert through actions like phone calls, form fills, and VDP views.
Offsite SEO complements onsite to build a strong digital presence across assets all over the internet. This part of your strategy includes authoritative link-building, local SEO, and directory optimization.
Why work with Reunion Marketing?
Our team leverages search and conversion data from our national network of dealerships across every major website platform in automotive retail. Your dedicated marketing consultant will work with experts in various disciplines throughout our Design, SEO, and Operations teams to create a robust gameplan.
This approach has resulted in 85% of our partners seeing their highest-ever organic traffic in the first three months of partnering with us.