PPC Built for More Leads at Lower Costs
Our paid search strategies focus on building a great Quality Score. We know there’s a direct connection between a higher score and a lower bid price so you save money without sacrificing your rank.
Ad Rank = Quality Score x Bid Price
Here’s how we maximize the value of every ad dollar:
1. Landing Pages
Match with the ad’s content, which aligns with the car shopper’s interest.
2. Clickthrough Rate
Original copy, extensions, and A/B testing for a better CTR.
3. Ad Relevance
Copy that best matches user intent for a better user experience.
We’re Google Premier Partners: It’s Like Paid Search with a V10
Your PPC Strategy Needs A Lot of Keywords for Optimal Effect
If you want a keyword, we can get you that keyword. We build hyper-targeted ad groups from hundreds — even thousands — of keywords.
- More keywords mean more ads
- More ads mean more relevant landing pages
- More relevant landing pages mean higher QS
- Higher QS means dollars saved
Too many dealers have too few keywords and are spending too much money.