Automotive PPC Built for Greater Inventory Turn
Your paid search ads should put you front-and-center for car shoppers whose searches indicate they’re ready to buy. In order to do that and continually maximize the value of every dollar, it’s important to focus on a high Quality Score.
Here’s how to get a better Quality Score (QS):
1. Landing Pages
Landing pages that match the ad, which aligns with the car shopper’s interest.
2. Clickthrough Rate
Original copy, extensions, and A/B testing will help improve CTR.
3. Ad Relevance
Copy that best matches user intent will generate a better user-experience.
RM Paid Search : Rank = Quality Score x Bid Price
We’re Google Premier Partners: It’s Like Paid Search with a V10
Keywords Galore to Keep Your PPC Robust and Effective
If you want a keyword, we can get you that keyword. We’ve built hyper-targeted ad groups from hundreds — even thousands — of keywords.
- More keywords mean more ads
- More ads mean more relevant landing pages
- More relevant landing pages mean higher QS
- Higher QS means dollars saved
Too many dealers have too few keywords and are spending too much money.