Creating a clear and proper social message isn’t haphazard. Our process begins with a thorough understanding of who you are — and what voice and image you aspire to have for your business. It’s equally important for us to understand your competitors, so we can leverage your information in a manner that appeals to their audience, too. This is an ongoing effort, tasking us with continual updates and conversations to ensure we remain within the scope you help us define.
Social media evolves at an incredible pace, and it’s vital that your agency partner has the ability to recognize trends and changes. Our team spends time analyzing data to advance best practices that help ensure our messages are seen by the greatest number of people and are crafted to receive the greatest amount of engagement.
The amount of available data tasks effective marketers to make decisions based on more than estimations or intuition. Our team analyzes multiple sources of data, including our own historical data and Google Analytics, to create a highly specific audience to target.