The Role of a Good Digital Marketing Manager

By | October 13, 2015 | General Marketing Insights

As digital marketing becomes an increasingly large percentage of many business’ budgets, it’s important to have a close working relationship with your marketing agency. Digital marketing is like a complicated puzzle, with thousands of pieces that need to be fit perfectly into their needed spots, which means your agency has a lot to manage and communicate with you on a regular basis.

And like any good internal team, communication with your agency should be fluid, candid, and frequent. This is the best way to ensure your advertising goals are met and your traffic is growing.

At Reunion Marketing, we aspire to be a part of your team, not simply another outside vendor. Being an invested team member means streamlining our processes to give you our best effort, so we don’t overload our Client Services team with too many clients per Marketing Manager. This helps us give you the quick responses and individual attention you need in the digital age.

Digital marketing is a service-based industry, and our entire team is the core product we offer. Yes, we build websites, manage AdWords campaigns, and offer custom-tailored analytics, but at the end of the day, it’s our people who have the knowledge and capabilities to help expand your business’ presence online.

With the particular emphasis Google has placed on SEO, working with a client takes a lot of time when done correctly. On a regular basis, a Reunion Marketing Manager monitors organic search rankings, updates meta titles and descriptions, monitors for and fixes any site errors, and stays in contact with the client—all in addition to researching the latest industry trends and best practices.

In short, it takes a massive amount of time and individual attention to provide the service we pride ourselves on. So ask your current partner, if it’s not already us, how many clients each Marketing Manager or representative works with because it drastically affects the quality of service you’ll receive.

In addition to growing your traffic, partnering with a digital agency that has marketing managers who answer your calls quickly and deliver on their insightful recommendations makes your life infinitely easier. And best of all, we don’t do it because it’s a job; we do it because we love what we do and wholeheartedly want our clients to succeed, building long-lasting relationships based on trust and respect. And we work diligently to reach these goals, even if it means all-night Google Analytics marathons.

So, here’s the takeaway. Make sure your digital marketing representative has your best interests in mind. A guy or gal who isn’t overwhelmed with trying to produce results for and build relationships with 50 clients. We manage so many critical pieces of your business, so hold us accountable and make sure we keep you regularly updated about your website, social media, and overall online presence.

If your business isn’t getting the attention it deserves from your marketing agency, or if you have a lot on your plate, reach out to us and see how we can help grow your business.