Man looking at data on two computer screens

When I first got into paid search, I wanted to see my ads in action. I got excited. I mean, I just created an ad from scratch. I know it’s not hard to put a […]

Every marketer knows it’s vital to run several versions of an ad (Facebook ad included) – also called split testing or A/B testing – if you want to find out what works for your clients. […]

Two workers collaborating on a computer

Is your content good? It’s a simple question that may have a stinging answer. You, however, need to be honest with your answer and start employing ways to make it better. And it all starts […]

how people read content natural barriers to readability

If you want people to read your content, it makes sense that you should understand how they read in the first place. We already know that people looking for information online skim rather than read […]