Scenario: You are a small- to medium-sized business owner. You have a web presence and are savvy enough to realize that marketing online is no longer a luxury — it’s a necessity. So, understanding the […]

Doing local SEO is as important as focusing on regular SEO, but it does come down to how you address it if you want it to be successful. Local SEO can be complex, but as […]

Just having a mobile bid adjustment fits more into a “Mobile-Friendly” world, which is a term that had an important but brief existence. Marketers and advertisers need to take that step away from mobile-friendly and […]

Over the past several years, we’ve seen an increased focus on identifying and improving upon the source that provides the most conversions. However, what happens when that conversion river runs dry? I’d like to recommend […]

Just as quickly as cash flows out of the average Vegas tourist’s pockets, another Digital Dealer Conference is in the books. I’ve had the luxury of attending these conferences from both the dealer and vendor […]

On a previous episode of the Reunion Marketing blog, we talked about Google ranking factors all content writers should keep in mind for SEO purposes. Those 11 ranking factors focused on keyword usage, readability, and […]

Digital marketing has long created controversial arguments. Perceived value. Proper use. Effective strategies. Today, the industry still evokes skepticism and arguments among decision makers. It’s no wonder, considering some of the mistakes and misguided efforts […]

If you’ve ever searched for a new job, chances are that you’ve run into this common interview question: Where do you see yourself in 5 years? It sounds like just another cliche question, but it […]

Ever sat there in your office, looking out the window and thought, “How did I not do better on this project? What didn’t we do to win?” If you’ve been there before, it’s OK. Sad, […]

If you work in or around digital marketing, there’s no doubt that you’ve heard this latest buzzword. It, like any growing trend, has detractors. You’ll hear them refer to this as a “nonevent” and even […]

Changes to Google AdWords The Google Search Engine Results Page, or SERP, has gone through three significant changes in the first two quarters of 2016 concerning Google Text Ads. You probably even noticed some of […]

Just as quickly as the year seem to start, we have breezed through the Super Bowl, March Madness, the Stanley Cup, and NBA finals — now left in the halfway summer months where ESPN is […]