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I was listening to an episode of “The Bill Simmons Podcast” a few months ago and came across this interview with Scott Harrison of Charity Water. Simmons typically talks sports and interviews athletes and other […]

It’s not enough to plant a garden. Even if you do the work – get your hands dirty, shove some seeds into the soil, and feel proud of a job well done – you haven’t […]

A scale with different weights on the levers: one for work and one for home

The real world — three simple words that have plagued college students for generations. It’s inevitable that, at some point, every college student has wondered … What is it like out there? Will I be […]

Guard shielding profits from inclement weather

As most people involved in the automotive industry are well aware, 2016 was a blockbuster year in terms of sales and profits for auto manufacturers and dealers alike. Sales easily surpassed analysts expectations of 17.7 […]

Man looking at data on two computer screens

When I first got into paid search, I wanted to see my ads in action. I got excited. I mean, I just created an ad from scratch. I know it’s not hard to put a […]

Cartoon character going through phases of a purchase

Is your agency or marketing department identifying when customers convert? This is an important question as digital marketing becomes the predominant method of advertising your business or product. It’s no longer sufficient to claim XX […]

Every marketer knows it’s vital to run several versions of an ad (Facebook ad included) – also called split testing or A/B testing – if you want to find out what works for your clients. […]

Two workers collaborating on a computer

Is your content good? It’s a simple question that may have a stinging answer. You, however, need to be honest with your answer and start employing ways to make it better. And it all starts […]

Cartoon characters assisting each other up a pyramid

Professional Development is such a nebulous term. For some, professional development is the ongoing class you need to take here and there to keep up your certification(s). For others, it’s learning a new task or […]

how people read content natural barriers to readability

If you want people to read your content, it makes sense that you should understand how they read in the first place. We already know that people looking for information online skim rather than read […]

Businessmen crossing a chasm with a ladder

“The paint on the walls did not feed the children, nor did it tend the sick or educate the ignorant, but it gave hope and light, and helped to make people see there could be […]

Earlier this year, I attended the 2nd CBT Automotive Conference in Atlanta, Georgia, along with a few members of the Reunion Marketing team. It was a great experience, and I want to share some of […]